SHENZHEN ENERGY Real Estate: From Traditional Office to Innovation Hub

Customer Profile

Shenzhen Energy Group Co., Ltd. Real Estate Management Branch (hereinafter referred to as "SEG Real Estate") is a subsidiary of Shenzhen Energy Group dedicated to real estate development and operation. It is primarily responsible for the full lifecycle management of the group's real estate resources, while also undertaking key supporting service functions.

Project Profile

In the current context of corporate development, core competitiveness is no longer reflected merely in scale or investment, but increasingly in organizational agility, innovation capability, and cross-departmental collaboration efficiency. The traditional hierarchical and closed office model is gradually becoming inadequate to meet these new developmental demands.

The office space designed by NOVAH for SEG Real Estate is a direct response to this organizational transformation. It is not merely a functional container, but a physical platform that facilitates knowledge sharing, fosters collaborative innovation, and embodies the company's values.

Breaking Down Departmental Silos: Enabling Collaboration Across Workstations

In traditional enterprises, "departmental silos" are a common pain point—technical teams focus on design, operations teams concentrate on scheduling, and strategy departments set directions, with little information sharing and misaligned rhythms among them. When a project involves multiple specialized fields, communication costs often exceed execution costs.

NOVAH has created a flexible, reconfigurable, and shareable collaboration foundation within the open office area through a modular furniture system. The FourReal and FourSure77 units can be quickly rearranged according to team needs, supporting impromptu discussions for groups of 3 to 8 people, enabling alignment on plans without the need to book a meeting room.

For employees requiring focus, the Bloom single sofa, combined with privacy screens, creates a semi-private space that provides moderate isolation and reduces auditory distractions from the open environment. Thanks to its modular design, it can also be paired with the Mobit multi-functional cabinet to rapidly transform into a small meeting corner, meeting the needs of ad-hoc cross-departmental communication or brainstorming sessions.

This "lightweight, high-frequency" interaction mechanism allows collaboration to occur naturally in daily work, rather than relying on formal procedures.

Meanwhile, the fundamental seating experience for every employee has been systematically enhanced. The NOVAH Seda ergonomic chair is scientifically designed for prolonged sitting tasks, featuring multi-dimensional adjustability. Its soft-joint, passively activated, forward-positioned lumbar support breaks away from traditional back-mounted lumbar supports. By positioning the lumbar support at the front, it dynamically conforms to the user's posture, significantly reducing fatigue in the lower back and spine. This not only improves individual comfort but also provides stable support for sustained high-efficiency performance.

Moving Beyond the "Meeting Black Hole": Precisely Matching Spaces to Decision-Making Scenarios

Corporate meetings often carry critical tasks such as proposal reviews, project analysis, and strategic deliberations. However, in reality, many meetings suffer from low efficiency due to poorly matched environments—either too formal, causing participants to feel constrained and reluctant to speak openly, or too open, leading to frequent interruptions. To address this, NOVAH has implemented a multi-layered meeting support system.

Executive meeting rooms feature a minimalist design with flexible layouts, serving high-level strategic decision-making by emphasizing efficiency and goal attainment. In contrast, small and medium-sized collaboration zones prioritize interactivity, supporting whiteboard brainstorming, data screen sharing, and face-to-face group discussions. Space is no longer just the "backdrop" for meetings, but has become critical "infrastructure" that enhances the quality of decision-making.

Executives also Need "Agile Working": Redefining Executive Spaces

In traditional office layouts, executive offices are often enclosed, isolated, and designed with a single-purpose flow. However, in the actual operations at SEG Real Estate, managers have equally high demands for frequent communication, rapid response, and cross-departmental coordination.

Therefore, executive workspaces have been designed to maintain a professional atmosphere while incorporating flexibility and wellness-oriented concepts. Filled with abundant natural light and offering expansive views, the interiors are thoughtfully arranged to support both individual focused work and small meetings.

Among these features, height-adjustable executive desks are a key element, enabling sit-stand work variations. This allows managers to actively change their posture during long working hours, helping to mitigate health risks associated with sedentary behavior.

This design breaks away from the outdated notion of an "office as a closed territory," instead emphasizing the space’s real function as a "decision-support hub"—a place where leaders can concentrate deeply while remaining closely connected to the pulse of the organization.

When an enterprise shifts from "traditional management" to "innovation-driven" development, its office space must also evolve from a "static container" into a "dynamic platform." What NOVAH has done is to make space an integral part of organizational transformation.