Project Overview

This is the office of Electrolux Shanghai Branch. Here, employees will start a new way of working. Next to the work area, we have planned abundant collaborative spaces to encourage discussions and brainstorming among employees. The diverse collaboration areas also balance life and work, giving people a pleasant working experience.

Customer Profile

Electrolux makes life better by redefining taste, care and wellbeing experiences, making hundreds of millions of people’s lives more enjoyable and sustainable. As a leading global appliance company, we put the consumer at the heart of everything we do. Our brands include Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, selling more than 60 million household and professional products in more than 150 markets every year.

Unique Electrolux

What makes Electrolux unique is not just about innovation and creation, but also about providing different equipment solutions for different users. For instance, they would offer distinct recommendations to households with pets compared to those without. It is precisely due to their commitment to the individuality of everyone’s needs that they opt for office furniture solution providers like Novah who embrace the same concept to accomplish this project, thereby bringing about a space that embraces ‘limitless possibilities’.

We conducted user research to truly understand the office needs of employees：

What is the source of creativity? Constant discussions, impromptu brainstorming… So let’s set up different collaboration space solutions around the work area to address different collaborative behaviors.

Open up a new way of working

Some employees gather together for discussions and don’t want to be disturbed, but if they are too close to the work area, they may disturb others! ‘I need some personal space’ is a need for many people. So, how should we create balance in open spaces? The secret is:

Semi-open furniture, sound-absorbing materials, and telephone booths… This office space truly achieves a high degree of freedom, supporting employees to communicate at any time, whether it’s work-related communication or daily conversations among colleagues. They can always find a suitable place.

The essence of open space is flexibility and connectivity, which includes inter-regional linkage, smooth traffic flow, as well as the proportion of different areas, thus creating an integrated office ecosystem.

This office truly breaks the boundaries of traditional space, where individual needs blend with collective needs to strike a perfect balance. A single space can serve as both a tea room and a collaborative area, allowing you to define the space as you see fit.